Seller's Guide

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Making the Decision to Sell
Selling a home is both an emotional experience and a financial challenge. In most situations, selling a home requires a major affirmative decision of the family to start the process. That process can be easy or complicated depending upon timing, knowledge, strategies, or even a little luck.

Setting the List Price
Pricing your home is both an art and a science. Achieving the optimal price is the result both of objective research into comparable properties and a gut feeling about your property and the current market. The right price should attract buyers, allow you to earn the most money possible, and help you sell as quickly as possible.

Preparing Your Home to Sell
First impressions are lasting impressions. The exterior of your home often determines how buyers will view the interior, so:
Make sure your front entrance is clean and inviting
Paint or replace your front door if it's faded or worn
Add some paint to shutters, trim and any other outside features showing signs of wear
(See the Tips and Advice section for greater detail)

Showing & Marketing Tips
Occasionally you will receive a call to schedule a showing to take place within the next few minutes. The single most important thing that you can do is leave your home immediately leaving the house in nice order.

Negotiating Offers
The offer to purchase is more than one party offering a certain dollar amount in exchange for the property. There are other terms that can be just as important as the actual sales price of the house. In short, the highest offer is not necessarily the best offer.

Home Warranties
Adding a home warranty to your listing adds confidence and might result in someone purchasing your home over a newer home. Many people are nervous about old appliances and fixtures, etc. Buyers are much more comfortable with a house that includes a one year warranty. The warranty can be promoted in the advertising as a drawing feature of the home.

Closing & Escrow
What is an Escrow? Escrow is the deposit of documents and funds with a neutral third party with specific instructions as to how they should be disbursed.

Escrow acts as the clearing house for the exchange and distribution of those documents and funds in connection with transfer or financing of real property.